If you don’t want to use cache plugins for whatever reasons you have, there are still things you can do to optimize your website.

Enabling Gzip Compression

Gzip compresses your files such as CSS and HTML. Most of the time, Gzip compresses your file size more than 50%. Use this Gzip check tool to know how much Gzip saves for your webpage.

Activate Gzip to optimize your file delivery. Activating Gzip depends on server and its configuration. For Apache you can try below codes. Paste the codes in .htaccess file.

Note: .htaccess is an important file for your website, be careful when working with it. We recommend you to create a backup of your website first.

Also below code should works for Apache too:

Leverage Browser Cache

We talked about browser cache before. Leverage browser cache by plugins is an easy task. Doing it manually should be easy task too but might be different from one server to another. Try below codes in .htaccess file.

Note: .htaccess is an important file for your website, be careful when working with it. We recommend you to create a backup of your website first.

Also below codes should work:

You can change expiry time for every type you want in above codes.

Optimize as WordPress Says!

WordPress official website has guides for this topic i.e WordPress Optimization. Of course reading it is beneficial for you.

What Else?

There are other things you can do to optimize your website. We will talk about them in upcoming sections. Keep reading Performance Optimization.