Introduction to Website Optimization

Website optimization is an endless task. Because always new technologies are introducing and new standards are demanded. For example, we first heard about decreasing web page size then first bit importance for Google, now we are at the edge of HTTP2 era. As Google says: “53% of users will abandon a site if it takes longer than 3 seconds to load! And once loaded, users expect them to be fast—no janky scrolling or slow-to-respond interfaces”.

What Should I Do? What Should Theme Does?

Now you know the importance of this subject, you may wonder if you should do something about it or this should be handled by your theme. Of course theme plays an important role in website optimization. But there are things the website owner should takes care of them. For example, theme can create thumbnails and reduce images size but cannot set up a CDN for you!

It’s essential for every eager website owner to have basic information about website optimization. This is the very subject we are going to talk about it in this topic. BetterStudio always tries to do its best for optimizing Publisher performance but when a client face problems in website speed, for example using too much Ads or weak server resources, these are out of our support scope and the client should take care of them him/herself. So we created this topic for giving you some information about website optimization.